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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. What else can I do but devote all of my time to researching content strategy, usability, responsive web design, and all of those other concepts that “web” people must know? Pro-Active Reputation Management Featured Content. I personally think it's a sad example of sexism on the web, but my responsibility on the blog is to note valuable strategies, and this one certainly can deliver. I just re-read Kristina Halvorson's “Content Strategy for the Web” and highly recommend it. Content Strategy is a very hot topic nowadays. Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. It's too limiting to constrain content strategy to the domain of web communications only. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. One needs to know and plan ahead in all consideration when it comes to the content published or to be published online.